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RLLR reflects on changing shape of sponsorship, teamwork at Indy

The Rahal Letterman Lanigan Racing team principals and drivers met the media at the Indianapolis Motor Speedway on Friday to discuss the long-running partnership that is fielding Graham Rahal and Oriol Servia (pictured above) in the 101st Indy 500, a race that will mark the 20th year for the team at the Speedway. Lanigan noted that during his association with the team – which began as a sponsor before evolving into a partnership – the process of sponsorship has grow into much more than just a name on a racecar. "We started getting involved with the Indianapolis Motor Speedway in 1992 as a sponsor and been doing it ever since," related Lanigan. "Initially we were like any...
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