Reigning IndyCar champion Scott Dixon will run a special Coca-Cola music-themed livery at the Grand Prix of Alabama, promoting the return of the company’s “Share a Coke” marketing campaign. Recently Coca-Cola has focused on putting names on their packaging to help promote the brand, however the new campaign will see them transition to running lyrics from around 70 approved songs on the packaging instead. To promote this new marketing campaign, Dixon’s #9 Chip Ganassi Racing machine will run a special livery, featuring the iconic Coca-Cola logo as well as various other music-themed additions including a volume dial, turntable and earbuds. Dixon has managed to finish...
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