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INSIGHT: Why IndyCar is investing in Virtual Reality

The revolution will not be televised, but we've known that for years. It will be live streamed, Tweeted, Instagrammed, and Snapchatted. It will have its own hashtag. TV will show the highlights package later.Professional sports are already way ahead on that front. In recent years IndyCar has aggressively been leaning on social media and streaming as a way to reach a new 20-something fan base to match its new 20-something champion. And it seems to be working, with the series having reported a 300 percent year-on-year increase in event-based live streaming views for 2017, and more than a million followers across its various social platforms. Encouraging... for now. But IndyCar's not just...
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