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INSIGHT: How IndyCar is harnessing new media
Page 1 of 2 Attempts to make sense of motor racing's fluctuating television ratings has all the appeal of chasing a spinning wheel nut down pit lane. It bounces, sparks, and meanders, all while having no clear destination in sight. NASCAR has settled into an unfortunate decline in its Nielsen ratings, but on occasion, blips of encouragement send reminders that stock car racing can still draw decent TV figures. IMSA's best days come when its sports car series is bumped up from cable to the big FOX network channel, but those are the exceptions rather than the norm. And then we have IndyCar. With two races remaining, the series reports that the 2017 season has produced an overall increase in...
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