Mark Miles, CEO of Hulman & Company which runs IMS and IndyCar, says the new deal with NBC will see the series working together with the broadcaster for marketing purposes, including the quest for a title sponsor. Following IndyCar’s confirmation that from 2019 it will be broadcast exclusively on NBC and NBC Sports, as the N/ABC deal ends, Miles and NBC Sports Group president of programming Jon Miller said they would work together on marketing opportunities. This is of particular significance since IndyCar’s title sponsor Verizon will not be renewing its five year-deal at season’s end, although Motorsport.com sources suggest the company has signed a new multi-year contract with Team...
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