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IndyCar aiming for “one or two” races outside North America
IndyCar’s top brass is looking for new frontiers. In an exclusive interview with our free online magazine Motorsport Monday, the championship’s bosses outlined part of their ambitious strategy to take a bite out of the international market. When life gives you an active two-time F1 champion at the Indy 500, you don’t just make lemonade. The sweeping epidemic of Fernando-Alonso-mania that originated in Gasoline Alley last year drew a significant number of new eyeballs from all over the world to IndyCar. The bump in ratings and social media buzz in May was an opportunity that the series could not let slip by “Certainly, Fernando Alonso lifted the presence of the...
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-6y from MotorsportWeek.com
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