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IndyCar: AutoNation gears up for ad campaign with Hunter-Reay
Reigning Indy 500 champion Ryan Hunter-Reay will serve as the cornerstone of a new national advertising campaign by automotive retail giant AutoNation to commemorate its imminent 10 millionth car sale – the first such feat for an auto retailer. AutoNation – which is an associate sponsor of Hunter-Reay's No. 28 Andretti Autosport IndyCar entry – chose Hunter-Reay to appear on signage and commercials for the $20 million, 60-day multimedia marketing push because, "He is absolutely what AutoNation stands for," AutoNation spokesman Marc Cannon told the South Florida Business Journal. The campaign is set to launch in 25 local markets starting May 13. From May 24 to June 4,...
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