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INDYCAR: Series lands new sponsorship consultant
Repucom, a trusted advisor in sports and entertainment intelligence, will provide media valuation and sponsorship consulting services to Hulman & Company, the parent of IndyCar and Indianapolis Motor Speedway. The partnership encompasses media analysis of all Verizon IndyCar Series events, all events at Indianapolis Motor Speedway and the tracking of the IndyCar brand worldwide. In addition, Repucom will work with IndyCar on understanding the digital and social landscape, and provide commercial strategy around available platforms. "IndyCar is a valuable brand and it is an exciting time in the Verizon IndyCar Series with the 100th Running of the Indy 500 this year. Repucom will help...
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