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INSIGHT: Someone's always buying IndyCar, Pt 2
Page 1 of 2 On Tuesday, RACER.com took you behind the scenes of the lastest attempt to buy and reinvent the Verizon IndyCar Series (click here to read Part 1). To recap: IndyCar and its teams need money. The X1 Group has proposed a partnership that would bring in money through the flourishing world of online gaming. IndyCar needs to lower its demographic to appeal to more advertisers, and to establish new and younger fans as its core followers edge closer to retirement. The X1 Group believes its virtual-to-reality gaming concept would draw a new generation of fans into the sport. Having drilled into the economic and demographic angles of X1's concept, the next major topics to broach...
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